The logo is for a new and stylish clothing line made of high quality Alpaca (luxury yarn with roots in Peru, South America). The products (for women and men) feature: 1) Knit sweaters and accessories such as hats, scarves, gloves and socks. 2) Woven coats, capes, shawls and scarves and 3) Throws
We want to be known for being the high end brand in the Alpaca market. Our values are:
- Offer products made of premium quality Alpaca (royal alpaca)
- Excellent manufacturing quality
- Fashionable and contemporary designs
- Superior customer service.
Our target customer is typically a woman between 25-55 years old with disposable income (average income $60,000). Mostly urban, she is interested in products made of fine fibers such as Alpaca, Cashmere, Pima Cotton, Angora, etc. Affluent and educated, she loves luxury items, one of a kind products, fashion, international travelling, handmade/handcrafted products and organic and sustainable living.