I know this isn't much money initially to start with but after we get a logo we will be interested in working with the designer to help with web site graphics, labels and possible packaging for our products.
We will sell all-natural/organic herbal remedies that are very potent and will be used to fight/prevent illnesses such as colds, flus, etc. The products are based in a synthesis of Western herbal tradition, Ayurveda, and Chinese medicine - i.e. a very holistic approach. They are made in a very exacting and high quality way that makes them particularly effective. Eventually we may also branch out to natural deodorants, creams, lotions, etc.
In terms of imagery, we have discussed the idea of using a pink lotus either in the logo or in the labels of the products. Many customers will be women, and the company name is a woman's name, so we like the idea of some feminine imagery - however, it can't be too feminine as these products are also used by men.
We would like to cross the spectrum from appealing to the population of natural health devotees to the broader population of people who want something effective to assist them with preventive health concerns - i.e. encompassing those who shop in natural health stores (and perhaps practice yoga or Ayurveda) to those who might pick up a product in a drugstore / pharmacy or at a shop in an airport when traveling. There is a nice personal story behind the brand (based on the people who founded the company, including the wife of the main herbalist, whose name is Alena) - so we want something that will fit with telling that personal story when we want to. On the other hand, we don't want it to look like a very small "mom and pop" brand that is not professional enough to be considered dependable and effective. Good examples of brands that similarly cross that spectrum could include Tom's of Maine (natural body and pharmacy products) or Ben & Jerry's (high quality natural ice cream). Similarly to these, we want something that has some personality based on the back story of its founders (i.e. is not cold and clinical) but also looks professional enough to be a larger scale company.