The company name AGONIK is derived from the agonic line (geophysics) that leads to our partner companies in Florida. The current logo merges a speedometer (illustrating efficiency) and a compass (illustrasting effectivity). Probably the current logo is a) too complex and b) not associated with cars (too bad).
Clients are mostly men (>80%) and mostly mature (>30 years). However, depending on the target subgroups they are still a very inhomogenous group.
Please incorporate "USA Fahrzeugimporte" (not "Automobil" as shown in the logo) in the new logo, but not "Preiswert. Flexibel. Zuverlässig.". You might color "USA Fahrzeugimporte" in blue. (There should be some blue in the new logo.)
Some keywords that you should consider when creating a new logo:
trustable, reliable, accurate, passionate (enabling fulfilling dreams), easy-to-use, convenient, transparent (no secrets / hidden costs), expert (thought leadership), progressive, special, thought-out.