Sven.gakstatter needed a new logo design and created a contest on 99designs.
A winner was selected from 107 designs submitted by 24 freelance designers.
AGONIK
We develop a software controlled supply chain to help European private people and dealers to import cars (new cars, used cars, classic cars) from the USA. The target group is inhomogenous: 1. people that want to save money (arbitrage), 2. people that want to buy a car not available on the domestic (European) market and 3. people that relocate.
The company name AGONIK is derived from the agonic line (geophysics) that leads to our partner companies in Florida. The current logo merges a speedometer (illustrating efficiency) and a compass (illustrasting effectivity). Probably the current logo is a) too complex and b) not associated with cars (too bad).
Clients are mostly men (>80%) and mostly mature (>30 years). However, depending on the target subgroups they are still a very inhomogenous group.
Please incorporate "USA Fahrzeugimporte" (not "Automobil" as shown in the logo) in the new logo, but not "Preiswert. Flexibel. Zuverlässig.". You might color "USA Fahrzeugimporte" in blue. (There should be some blue in the new logo.)
Some keywords that you should consider when creating a new logo:
trustable, reliable, accurate, passionate (enabling fulfilling dreams), easy-to-use, convenient, transparent (no secrets / hidden costs), expert (thought leadership), progressive, special, thought-out.
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