1. We are open to any type of logo as long as it captures the essence of Adarchy and helps to define it as a brand.
2. The name ADARCHY play's off the word ANARCHY so perhaps keeping the logo along these lines but with ADARCHY is perhaps a good idea.
3. Possible slogan. Changing Advertising Forever. (not mandatory or final)
4. As this is a VIDEO based contest site you may perhaps make use of the PLAY BUTTON like a media player but MAYBE NOT???
5. We want originality and creativity, and we want to appeal to the people who would make these independent commercials. There is a prize for these.
6. Who is the target demographic? Who will be the target customer?
The target demographic initially must be the 13-25 age range who already has experience and passion for the creation of viral video content. While the logo must focus on this demographic first, it should not compromise the eventual growth into other markets.
Our Target customers initially are consumers first and foremost. We want to focus on those users who are comfortable with advertising and do not view it as a negative thing. More specifically, we feel that we have the best chance for user adoption if we create a brand that appeals to a youthful demographic and inspires them to come to the site and check out what is going on.