Tell us a bit about who you are and the people you reach
We are a solar developer company, we provide a turnkey solution for the entire solar panel installation process: getting the maximum incentive, ordering the solar panels and mounting systems,and installing the solar panels themselves. We also provide financing and work on residential and commercial projects alike.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Almost all the companies in our industry have their name and a sun coming out somewhere around it. We want something different from that. The sketch is just an idea I came up with, but you don't have to follow that direction (plus it doesn't communicate the fact that we also do commercial projects and it may be too complicated to be a logo).
Have a look at sun run, their idea is fresh and different. We are looking for something like that.
Our demographics are middle-upper middle income families that own house and business owners (generally age 40 and above). Our business is located in the tristate area (though we won't limit ourselves to only there in the future) and the customer is generally well educated. The main thing is we are selling solar as a financial investment, not just a green project. We want the customer to know that this project makes sense because it saves them money, and eventually positive returns as well. The carbon footprint reduction is a nice benefit.
Lastly, going forward we want to be able to expand our scope beyond just solar, so think larger, more of a renewable energy company.