1. Heirarchy In “journi” [higher] vs “Inbound Film” [lower]:
Inbound Film is a functional element of our name at this life stage and needs to be built into the logo to resonoate with our target audience. At the same time aesthetically it needs to have the ability to be taken away over time without much if any effect to the logos perception impact
2.Secondary icon that encompasses above value proposition, preferably built right into the “journi” Name
Secondary Icon Should speak to the idea of a journey, film, video, and/or tribe. If that could show itself right into the name ( for example the O in journey becoming a play sleek play symbol) that would be great. Essentially the goal is to have the idea of film, video, and a journey resonate at the snap of a finger when our audience looks at it.
Journi Inbound Film: 5 cultural cornerstones
1.We honor and align film to the inbound customer journey: [Scarce especially with Film]
2. We uncover uniquely differenthuman qualities of an organization : We put our clients through exercises to discover their most important human qualities as a business .
3.We use Film technique as a tool to create emotional connection and trust
5.Our partners are invested in the idea of building a tribe: opposed to a one time advertisement, our partners are more invested into adding value and telling their story over time to build a community and their own tribe