Create a modern construction company logo in an outdated and poorly branded industry

Construction

We are a construction company that focuses on residential remodels, rental property rehabs, and some commercial rehab jobs. In an industry that struggles with getting contractors to show up, poor administratively, and terrible at finishing a job accurately and with quality, we are organized and deliver the final results consistently which is a fresh and pleasant experience for our customers who have been let down by the typical contractor. This is where our name Clutch comes from. Also, we want to have a modern take on our branding to differentiate from the competition because construction is a traditional industry with poor and outdated branding.

I'd like to explore the following colors: Reds: Energy, action, passion and love. Light neutrals: Purity, balance and sophistication.