Logo / Brand Objectives
With the updated version of the Apace Health logo, we wish to convey:
• Easy and approachable, but extremely knowledgeable
• The marriage of technology and healthcare
• Apace Health is the missing piece for integrating new technologies quickly and easily
• Speed and efficiency
Examples of Logos that the Client Likes
Evernote – https://evernote.com/
Telesophia -- http://www.telesofia.com/
Patients Know Best -- http://www.patientsknowbest.com/
Additional Design Direction
Primary colors are cardinal and gold (hex values below). Designers are welcomed to adjust the exact hue / saturation of these colors, but please stay within these color families
Cardinal Hex Value (approximately) - #6C0000
Gold Hex Value (approximately) - #FFCD05
Fonts – sans serif only, please. We’re using Lato and Raleway as the main fonts on the site, and would like the font of the logo to complement that.
The logo should contain some piece of artwork (like the elephant in the Evernote logo), as well as “Apace Health” in text. Please note that we will be using the artwork as the brand’s icon.