How Leisha the introvert started their logo design journey
Who are you known as?
Introversion By Leisha
What’s your company slogan?
The inner life
Tell us a bit about who you are and the people you reach
My business will be primarily candle making and essential oils with the view to expanding to beauty products in the future. I am also keen to create a brand that is conducive to entrepreneurial expansion; in other words, I want to keep my options open for expansion into unrelated areas.
My target audience is more of a sensual market, rather than a 'green' or 'eco' market. The age bracket I would suggest is mid 20's to early 40's. Those who use candles to enhance their environment not only with scent but style as well. That is, candles that are aesthetically pleasing as well as luxurious in scent.
I am partial to a darker statement with a splash of dramatic colour.
I am a fan or art deco and art deco will inspire my range.
What industry do you think your business is most related to?