Did a great job working to brief and coming up with an elegant solution
Great design and great communication. Thanks for being so easy to work with. We love our new branding
Captured the essence of the brief 100%. Excellent logo. Received 98% in the audience test. Great job!
How lucycb started their logo design journey
Who are you known as?
The Pedestrian Companies
Tell us a bit about who you are and the people you reach
We are a small investment company that was founded on the belief that, in business and in life, there is goodness in the journey not just the destination. We invest in independent, local businesses that have inspired passionate consumer followings.
The strategy of buying very small local companies and holding them over a period of time measured in decades instead of years is somewhat unique in private equity investing and it is part of why we call ourselves The Pedestrian Companies. We think “pedestrian” gets a bad rap as meaning “basic” or “lacking in inspiration” – we prefer to think of it as a synonym for strolling or wayfaring, conveying unhurried intention and committing to enjoying the journey as much as the destination. The company is based in the small waterfront New England town of Newburyport, MA and also has its headquarters on a pedestrian mall.
What industry do you think your business is most related to?