Tell us a bit about who you are and the people you reach
LuvN.tv is an entertainment studio that will produce short-form, local & social, video content. We are headquartered in New York with our initial focus on what’s happening in this city and what young adults are thinking and doing. We are producing 3 online video shows based on 3 genres - a) music, b) fashion/celebrity/shopping and c) travel/lifestyle. Our audience can watch these shows on their mobile device or computer at http://www.luvn.tv as well as YouTube and other online destinations.
In the beginning we will only be in New York.
We intend to open channels in other large cities over time. The local brand will therefore become "LuvN NYC" or "LuvN LA" etc.
LuvN is actually a play on "local video network".
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The logo having a modern "New York" feel would be a positive.
LuvN's target demographic is young adults in NYC aged between 18 and 34. Our core focus though is the age range of 25-30 as this group is most interested in places to visit, events to attend and the opinions of tastemakers within their peer group.
Each show will have an “influencer” group of personalities that navigate the streets, subcultures and events that comprise this incredible metropolis. They will be credible and establish a relationship with the viewer where our audience is entertained and feels tapped into the heartbeat and happenings of their city. These personalities will likely already have a following and this will assist LuvN’s early audience-building activities.