Our current logo uses Henry Bigelow's (the father of oceanography) image for whom the research laboratory was named. While Henry's image dates the organization and gives off the wrong impression about this state of the art research laboratory, there is consensus that the new visual identity must be imbued with the tenets of Bigelow’s philosophy. (He was first to propose and implement that the ocean be studied as a whole. Hence we study marine microbes but look at how they affect global ocean processes.
Bigelow studied the system as a whole (“stressing the interdependence of
biological, chemical, and physical sciences”)—a vision that continues to be a essential component of the Laboratory’s ethos. “…Scientific exploration at Bigelow Laboratory has been conducted across multiple interfaces—atmosphere, ocean, sediments—over scales spanning many orders of magnitude, from individual microbial cells in the laboratory to fieldwork on the opens seas and across entire ocean basins.”
1. Interdisciplinary approach. Breaking down silos, with deliberate
overlap between areas of research. “Unique culture of scientific
freedom, open interdisciplinary collaboration, mentorship, and
2. Education. Emphasis on the hands-on experience (“undergraduate
learning within a research context”). On a broader scale, Bigelow
Laboratory’s educational programs promote STEM learning. Directly and
indirectly, the Laboratory champions science.
3. Size. Fast, adaptive, agile, responsive to change.
4. Big thinkers, curious, creative, outside the box thinking. “Endless
fascination with learning and discovery.” Scientific excellence is found in
the whole, not just the details (e.g., discovery vs. cataloging).
5. New Ocean Science and Education Campus. The design philosophy
behind the new Campus supports an interdisciplinary approach, in
contrast to the old facility that “present[ed] a public image of cutting
edge ocean research delivered from a rather inadequate and insufficient
infrastructure. The impression is of continued development and
expansion in an ad hoc manner.” The new facility calls out for an
updated contemporary visual identity.