'A Better Today Recovery Services' is the full name of the company. However, we primarily refer to the company as 'A Better Today'. 'Recovery Services' is more of a secondary part of the name.
Tell us a bit about who you are and the people you reach
We are a drug and alcohol treatment company. Drug and alcohol treatment centers are usually considered to be in the health care industry (or in this website, the closet industry target is Medical & Pharmaceutical). Our target audience is anyone who needs to overcome their addiction to drugs or alcohol and also to start a new life. However, family and friends are often involved in this process as well.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
- We would like a relatively clean and simple logo that is not too 'busy'.
- We also want to convey peace, serenity, calm, nature, love, new beginnings, new life, etc.
- We would 'probably' prefer that the text in the logo be some sort of script or cursive type of font. However, the font should not be too fancy, because it must have a corporate look and be very readable.
- If a great logo can be designed just using the letters or words in the company name (A Better Today), then that is OK. Alternatively, if a logo is designed using other graphic elements, then it is best that the text be separated from the graphic so that we can choose to only use the graphic portion in some media sources, if we want to do that.
- Human figure(s) should probably be incorporated into the logo. However, if an abstract mark is really outstanding, then that might be OK as well.
- The logo MUST be done in Adobe Illustrator format, so that it can be scaled without losing resolution.