At the heart of Ardèche in France, we want to give a new brand image to a park, with a new name "La Vallée d'Amarok" and a new graphic identity. The park is a unique gathering of northern animals offering a new level of interaction with human and several outdoor activities.
Our targets are families and groups, or people interested in outdoor sports.
Visitors can discover winter or summer landscapes with the complicity of the huskies : by foot, sleigh or scooter.
They can experiment strong interactions with all animals, in total immersion in their living environment.
"La Vallée d'Amarok" gives visitors the opportunity to discover exceptional natural settings through activities such as canyoning, climbing, via ferrata, kayaking and caving.
We would like the new logo to fit with the target and this idea of immersion and close relationship with nature and animals. The logo must show the "sportive side" of the park.
The idea of "Valley" is here to give a large view of the park, with its several faces (winter/summer, animals/sports ...) and activities.
The new website will be constructed on the following base, which can give you the idea of the design we like : http://preview.themeforest.net/item…w/14251017