The Spartan's fetishized their sheilds. The image of an arrow breaking on a shield is a classic representation of the strength of the Spartan phalanx. The movie 300 depicted the Spartan ability to withstand an enemy much stronger and better equipped through sheer determination and superior strategy. My small group of military veterans go up against the U.S. Government and massive corporations on a regular basis. We work out of our cars, and our secretaries are Siri and Ok Google. The enemy come with hundreds of lawyers and work out of glass skyscrapers in downtown Chicago.
Chicago is also an important part of our company soul. We help veterans nation-wide, but most of our team members are born and bred Chicagoans. We are all U.S. Marines. We believe the work we do is our purpose in life and our mission from God.
The two headed Eagle is something we like. It's part of my family crest, an important part of the team is from Albania, and it's on the Albanian flag, and the Spartan's used the two-headed eagle to represent their two kings, so it would be cool if that was worked in somehow.
Maybe I'm getting into too much detail here. The reason I am including so much information is because I don't know much about design, and so I want to give the artist a lot of freedom and flexibility to be creative. My goal is to have a logo that is modern, elegant, classy, professional, and bad-ass.
I also love creative use of negative space, like the arrow hidden in the FedEx Logo, or logo's that have little easter eggs hidden inside. Ever seen the Life/Death tattoo that lots of military guys wear? If you look at it one way, it spells Life, flip it, it spells death. Things like that make me smile. It would be cool to have a logo with something like that hidden within so I could explain it and point it out to people when I show them my business card. And that reminds me, if you produce something good for me, I promise, with 100% sincerity, that I will refer any lawyers who need design work directly to you. I just graduated law school and know a lot of guys trying to get started. Also, I'll probably need more work going forward. I would like to find and honest, talented artist that I can create a long-term relationship with.
Stories are the most effective way to promote a brand. My hope is that every time someone admires my business card, I get to tell them about the amazing artist I worked with throughout the process.
Once again, I know I said a lot, and threw in a bunch of ideas. Don't think you need to include all of it, I like simple logos. Don't even think you need to include any of what I suggested. The most important thing is that the logo is professional and bad-ass. I want to brag about you at networking events!