Our brand must convey leadership, innovation, professionalism,
sophistication, integrity, warmth, compassion and responsiveness. It
must be attractive for both men and women, medical and cosmetic
patients. We take a global approach both to individual patients and
to the type of patients seen.
We have tended not to like loopy/script because it is hard
to read and looks too soft/feminine. We don't provide
cookie-cutter/factory care so we also don't want a logo that includes
a common cosmetic mark like a face or body.
People tend to refer to us as Waldorf Derm but our full name is
Waldorf Dermatology & Laser Associates, PC.
PLEASE NOTE: Perhaps because our last name is
recognizable, if it is significantly larger than 'dermatology' in a
logo, the medical nature of our business seems to disappear and
it looks like a law firm logo. So I'd like to see logos where
'waldorf dermatology' is clearly visible.