A UK woman aged 30 - 50. Mother of 2 children.
Will be a user of Pinterest and Facebook.
YayAway is a website to plan your next holiday / vacation with the people you are traveling with.
YayAway is like your cool, well travelled younger sister.
We are social, we encourage planning together. We facilitate planning rather than leading or suggesting.
We inspire through showing you real holidays other people have taken.
We help with the practicalities of travel and expand your horizons whilst staying in your comfort zone.
We are leaning back on the sofa, not leaning forward at a desk.
Feminine, described as cool and worldly.
Not pink, kitsch or twee.
Never knowing or condescending.
About the feel not the features.
About the travel and not the tech.
We are about making your life easier.
We are here to inspire you but not push you beyond what is comfortable
We are not a show off and won't scare you with prices or the unobtainable.
We are a long weekend in Rome not a week in the Outback.