o The company: A start-up of travel experts, designing tailor-made trips for independent travelers (no groups, no guides). Destinations and/or travel forms are off the beaten path, e.g. bear watching lodges in Alaska, bicycle holidays in Western Canada etc. Our USP: Based on suggested travel itineraries we design each trip individually, based on interests, time and budget of the traveler.
o Target group: German-speaking (natives of Germany, Austria, Switzerland), active, experienced travelers, who are seeking immersion into the destination, its nature and culture, rather than just catching a glimpse of it from a tour bus. The income is above average with a willingness to pay slightly more for a tailor-made itinerary catering to their personal desires and giving them fulfillment and satisfaction. Age range anywhere from 25 to 75, with the majority in their 40s and 50s. Couples, a small group of friends, and families with children 15+. Typical travel package price pp c.$2,500-5,000