Tell us a bit about who you are and the people you reach
Through a questionnaire, business owners generate their own BusinessGrader score ("report card");
This is a platform that allows Business owners to see how they stack up against the competition;
The score(s) highlight areas where the Owner may want to improve performance - and the website will allow for connecting them to a marketplace of potential solutions / solution-providers
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Re: Colors: Blue's from the attached Profit Path logo should have some continuity to the colors for this TheBusinessGrader.com logo. Other than that, something that pops (think Hubspots, Websitegrader) in orange could work or I'd be open green, yellow or purple.
A logo that conveys a holder or container for carrying a number - we're delivering a score - think FICO or other things that measure performance, perhaps the logo could 'hold' the business owners score?...(or not)
Business owners are competitive folks - and we want to appeal to their need to "see how they stack up against the competition". We want them to know this is something new, that they can trust the feedback they'll get; so, modern, but comfortable.