adrian.uk.asm got their new logo design by running a design contest:
Create a Logo for "Smarter Rest" - Company Selling Pillows
Check out adrian.uk.asm's Logo design contest…
Same time, More rest
Medical & Pharmaceutical
ABOUT THE BRAND 1. The brand will sell pillows in the beginning and might expand into wellness area with yoga mats, gym shakers, water bottles or even kitchenware. 2. Since the brand may extend its portfolio, we do not want the logo to show something that draws attention specifically to pillows, although the name and logo we have thought of induce the idea of resting. (brand name: “Smarter Rest”) 3. The logo has to appeal to men and women of any age, so please stay away from targeting a specific category. 4. What we do is offering to our customers a better quality of rest. (and sleep – but we don’t sell only sleeping pillows, that is why we emphasize the word “rest”). 5. Suggested idea: making life easier, resting, relaxation, feeling good, well-being, vitality, health, long life.
Logo types to explore
IDEAS for LOGO DESIGN 6. The spelling is “SmartER REst” and for the “R” and the “E” from the end of the word “Smarter” and beginning of the word “Rest” we can use the shape of a woman (or men, or both) that has the arms and legs in such a position as to resemble the letters, to emphasize the message of resting, and make the logo stick in the mind of the customers. The other letters should look pretty normal, because we don’t want to create something that becomes too hard to read. 7. Besides “Smarter Rest”, which is the name of the brand, there should be another line that says “same time, more rest” which should be either written underneath or somehow interestingly incorporated into the logo. Adding this motto to the logo, the customer has an idea of what we provide, however the key here is to avoid becoming boring and explain everything from the logo. 8. If you think it’s appropriate, an animal figure can also be used to suggest protection. 9. One idea would be to use the shape of the human eye, having the company name, “Smarter Rest”, written above, and “Same time, more rest” written below. And the text from above and below following the contour of the eye. 10. Feel free to bring your own ideas into the design. Only the text (“Smarter Rest” and “same time, more rest”) are fixed, but the design is completely up to you. 11. This logo will go on many things such as box packaging, stationary card, website, email template, pillow cover (printing or embroidery), travel case (printing) etc. It should not be way too complicated to replicate on the pillow cover or travel case. PS: 1. Besides Logo, I need other designs for this new business: box packaging, stationary card, website and email template. I am a big fan of the idea of working through 1-to-1 with just one designer, for consistency reasons. Therefore, I will contact the logo contest winner and I will invite him/her to 1-to-1 projects for all of the above, so please consider that. 2. However, if the logo designer does not want to work on anything else besides logo, that is perfectly ok. We will not choose the winner based on their availability for further collaboration.
£320 Custom package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
adrian.uk.asm collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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