To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We want to appeal to a younger, smarter demographic who have responded well to brands such as Monocle, Freelancer.com, Realestate.com, Apple, Virgin, Xero, Espn, CocaCola etc. Slick and fun but also safe and secure.
The Kingia Tree is one that grows for 100s of years which is a metaphor for a person's investments on our platform which grow and grow. The plant is a survivor which lives through tough conditions and as a nice feature it is one of the first to bloom in flower after bush fires have ravished the land.
N.B. Example of what we are not looking for is a pension company feel which more often than not comes across as very 'dry'.