e.kateandkimi got their new logo design by running a design contest:
Create a logo for Shanghai's newest and boldest organic juice/snack company - a game-changer!
Check out e.kateandkimi's Logo design contest…
the "all-natural" part is more of the slogan (Lizzy's is the prominent name)
Food & Drink
Lizzy's is Shanghai's newest all-natural nutritious snack and beverage company. Started by an expat and marketed towards other expats as well Chinese consumers, the brand will launch with superfood smoothies and then add in other raw/vegan/organic snacks, teas and juices in the future. The concept is homegrown with an edge. Our target market is made up of young professionals, who work had and play hard.. they want to be healthy but don't necessarily have time to create these snacks and drinks themselves. We stand out with our quality, originality, and convenience. Drinks will be sold through online channels and through farmers markets and events.
Logo types to explore
The branding concept I am going for is a bold take on the wholesome farmers market feel. Think a food company based in Brooklyn. I am not married to any particular color scheme but I like the idea of incorporating a texture (wood and/or recycled style canvas/paper), a dirt brown or black, and a brighter color coming from nature (be it green from a lime or kale, yellow from lemon, orange from apricot or carrot, pink from beets or radishes, red from watermelon or tomato etc.). I am also very attracted to the bold cream/black contrast. I am thinking I would like one bold, block-like font (like Chalkboard or Project Juice or The Whole Pantry), one script (like Justin's or even more script) and/or one tall-skinny handwriting like lettering (Justin's and Dishing up the Dirt). Alternatively, for some reason I keep going back to the fonts that look like stamps or type-writer fresh ink. Lizzy's can be the main focus with all-natural being a second thought (think Justin's nut butters, Annie's pasta, etc... which have all-natural in their names but not starring role) If there are any shapes in the logo, please consider (but dont limit to) circles and half circles - representing whole, sun, smiles, the earth, etc..... not sure where I am going with this.... So think Brooklyn companies - modern but also kind of a throwback, bold mixed with fun and ironic... Images/random ideas I would like to be associated with Lizzy's (website, brand in general, logo, etc.): wooden apple crates, fresh paint, rustic barn, crunchy crusty bread, old milkmen, retro bowling alley, hot soup, mason jars, muslin/twine, honey bee, wet soil, wheel barrel, flannel, tea candles, restored wood, chalkboards, honey comb, bird houses, homemade pickles, leather strap watches, granola, strings of lights, open windows, birds nest, sunflower, sun, market basket, fireflies, autumn feeling. All this said, at the end of the day the logo must be bold and clean and relatable. I don't want it to be seen as too crunchy, hemp-wearing, tree-hugging vegan.... Brands I have looked for inspiration are honey companies, nut butter companies, and juice companies and some old-school cocktail companies. I would like the logo to have the following: 1. A 'long-hand' name of sorts (that can be placed at the top of my website - like purely elizabeth's or pressed juicery) 2. A smaller version that is like a seal or a stamp - Pressed Juicery does a great job of this.... the full written out name but also the seal to go on the bottles. Something that can be small and memorable for brand associations if I don't have room to put my whole brand logo on some packaging. If you have any questions please message me! Sorry for writing out so much I just don't want to waste anyone's time with designs too far outside of my vision...
$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
e.kateandkimi collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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