Careship is a combination of care and friendship/relationship (not the physical ship).
We are the online marketplace for senior care and companionship. We want to revolutionize the boring and old-fashioned care market with a fresh, innovative, and friendly company. We want to make the process of booking care fun (great user experience), and make the topic of care itself appealing in our society.
The brand should stand for: trust, care, companionship, giving, more time for care, revolutionizing the old+unattractive care market, young, fresh, caregiver=a cool job, awesome people, awesome company, awesome care.
Main target audience: relatives, children or grandchildren of senior in need of care, and mostly female.