Paso Irrigation offers high-end irrigation systems and services at fair prices; we are not the cheapest option in the area but we strive to provide unsurpassed quality and workmanship.
Our target audience: Middle class to very wealthy homeowners ($250K to $10million residences), property management companies that cater to vacation home owners, construction companies, commercial property owners.
Design requirements: We'll be using this logo in various sizes and mediums (signs on trucks and trailers, shirts and clothing, print, business cards, web, Quickbooks, etc...), so it has to scale well. It also needs to work well in either black and white/greyscale or color. Ideally it could be made to work on both white/light and darker backgrounds - I have white trailers and darker vehicles (purple, green, black).
Design Ideas: Customers/vendors tend to remember "Paso" with or without the "Irrigation" after it. I thought it would make sense to have both "Paso" and "Irrigation" in the design, but maybe "Paso" should be more prominent than "Irrigation". One idea I had was integrating a blue water drop into the design.
Logos I like:
Relative simplicity. Generally clean, professional fonts and graphics.
Logos I don't like:
No cheesy/folksy fonts, clip art, pictures, cartoons, stock photos please. Nothing too "busy".
All that being said, I'm very open to any good ideas - thanks in advance for coming up with something great for me!