Terwiesch got their new logo design by running a design contest:
Create a logo for a new national radio show about bad service experiences
Check out Terwiesch's Logo design contest…
“When Things Go Wrong” is going to be a weekly radio show run by two professors of the Wharton School at the University of Pennsylvania. The show will be accompanied by a web-site with social media, a blog, reports, and events. The purpose of the logo is to provide an identity to these initiatives. The basic idea behind the show is as follows. Consumers frequently encounter frustrating customer experiences. They wait in long lines, talk to incompetent customer support employees, buy products that break before they have unwrapped them, and never can find the product on their shopping list in the super market shelves. At least, so it seems. The purpose of this show is to shed light on the business processes that provide us with the products and services we consume. This will help understand why some things work and others don’t. Towards that goal, the show invites frustrated consumers to call in with their experience. The hosts discuss these experiences and then talk to industry experts, executives, and thought leaders why such problems occur and how they can be prevented in the future. The target audience consists of three segments: (a) managers and executives who run service operations and want to learn how to improve them (b) consumers who want to improve their understanding of how services work, either out of curiosity or in order to prevent such negative experiences occurring to them (c) students who learn about service management. All three segments have in common that they are educated, professional, and analytically minded.
Logo types to explore
Yes, the radio show is part of a collaboration between the Wharton School at the University of Pennsylvania (see www.wharton.upenn.edu) and SiriusXM (see http://www.siriusxm.com/) The design language of the logo could pick up cues from both of these web-site / associated logos. This could include font type, color, or the Sirius “(( ))”. Having said this, it is important that the logo does not infringe on the other logos. For example, the Penn/Wharton banner or a 1:1 inclusion of the Sirius XM logo are not possible.
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Terwiesch collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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