Zzzleep™ is a Natural Sleep Aid that will enable millions of people all over the world to improve their sleep quality and health. By using 100% Vegan and Natural Ingredients, you will fall asleep fast, stay asleep longer & wake up fully refreshed and ready to take on your day.
Our target audience is United States based Adults who are looking to sleep better after a long day of work, school and taking care of families. They are tired and overworked, unable to get a good night's rest. They are overwhelmed with bright screens on their computers and phones and find it hard to find a peaceful night sleep. They are looking for a little help to sleep well at night.
Our target audience is not bargain shopping, they are looking for the #1 top brand name in a Natural Sleep Aid to give them confidence in the product name & effects.
Although the confidence of using a big brand name product makes the consumer feel they are making a safe purchase, they don't want to take habit forming big name pharmaceuticals and drugs, like Ambien, Lunesta or Sonata. They also do not want to take potentially habit forming over the counter sleep aids like Tylenol PM & ZzzQuil.
The consumer is looking for a nationally major brand name they can trust, while still getting 100% natural sleep aid effects. They want to get prescription level safety and strength from a 100% Natural Sleep Aid.
To solve these customer pains & needs we've created the Zzzleep™ Natural Sleep Aid brand and product line. Zzzleep™ is a 100% Natural Sleep Aid based on our unique formula of organic ingredients designed to induce healthy deep sleep.
The logo will be used on our supplement bottles, website and online. In addition to the website, internet & supplement label, the brand logo will be displayed on other sleep products like sleep masks & ear plugs.
The products will be sold via online channels like Amazon and Google Shopping as well as on our eCommerce website and via Social Networks.
There are many competing natural sleep aids on the market today. Our logo must brand us as the dominant Natural Sleep Aid on the market.