LOGO IS FOR MEXICANS (spanish)
I like simple logos.
MediFácil means Medi (derived from medic, medication, medicines) and Fácil which means Easy, easy meds in a way. Feel free to play around with capital letters between the letters.
Medifácil is an integrated healthcare platform for insured and uninsured patients with chronic diseases in Mexico that will help improve the adherence and outcomes of their treatments. It will do so by taking all of these services to their home. Services includes medications, refill planning, reimbursement processes, infusion services, ALL to their home.
I want to be the link between patient, doctor and insurance company (if the case).
As for now I want to focus only in Diabetes. Medifacil is the umbrella brand and Medifacil Diabetes is a division, therefore I think that if we can give more weight to Medifacil and somehow it comes clear that Diabetes is only a product line, it would be fantastic!
I have in mind kind of a doctor, or a doctor's glove or doctor's hand knocking on a house, something that transmits a high touch personalized care. Other ideas are something that transmits this link between al three parties (doctor, patient, and insurance) although I am more to open to new ideas, let them come!
The target market will be for people between 15 and 40. I want to give the company a very modern approach (Apple Like) but at the same time I want to inspire confidence and credibility as it is their medications we are talking about. I will also cater people of older ages if needed.
Finally, I dont want to transmit that it is a super expensive service because it is not, it is actually going to be cheaper that a pharmacy.