Luxury cosmetics for women and men of all ages.
The logo should show that this is an expensive and high quality cosmetics. Moreover, the logo should be relevant and understandable when used in different cultures and ethics (in case of export). Middle-aged consumers should not have difficulties while reading the logo as well as an understanding of its meaning.
The logo will be used for both white and body & bath cosmetics. It will be printed on carton boxes for creams and also on glass/plastic jars.
The name “Superia” comes from the words superior, super, supreme meaning exceptional quality of products, while guarantee the quality at the same time.
The logo could be composed of inscription with proper font and logotype that subsequently can be used only as logotype. For example, the logotype can be further used on a packages, bags, brochures, etc. However, the designers are free to offer just a beautiful font that can be further used as logo or a combination of font and logotype (image).