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The company will manage the investments of several families so the look of the logo should be professional and clean. The name will be utilized along with several different entities that will own investments ranging from stocks and bonds to real estate to small companies. The logo needs to imply a sense of stability as something that will be around for a long time and have some "weight" to it.
The name "Evans Road" originates from a small beach town on the Delaware coast where my family vacations. The town is very small and very old-school (no locked doors, etc.) and is the place to which our family has always retreated. My father worked very hard to be able to buy a house there, on Evans Road, and subsequently it was always the place he was aspiring to "get to" and spend as much time as he could. It was the place he was most happy. Our goal as a firm will be to help others get to their "Evans Road", the place they are most happy.