Why does the MCG-International need a logo?
• The MCG-International and MCG-I logo is needed so that people can show their involvement in the MCG-I and their commitment to making gene testing available to cancer patients.
• The MCG-International and MCG-I logos will sometimes appear alongside the existing MCG logos. It is therefore essential that they are in harmony and do not clash with the MCG logo
• We are very open to the MCG-International logo sharing some brand identity with the existing MCG logo, i.e. for people to recognise that the logos are from ‘the same family’. But we do not want the MCG-I logo to be too similar. We want it to be clear that this is a new, exciting, initiative.
• The logo must also be able to stand alone. It will often be used in isolation, without the MCG logo.
Where will the logo be used and who is the target audience?
• The logo will be used on informal and formal settings. E.g. webpages, infographics, twitter, Facebook and social media, various official documents, such as grant applications, academic presentations, patient information leaflets.
• The logo target audience will be the same as the MCG-I target audience and includes anyone MCG-I is interacting with to help promote cancer gene testing; for example doctors, nurses, patients, charities, regulatory bodies
• The logo needs to inspire confidence but should not imply a corporate organization. We do not want people to think that MCG-International is a multinational business. MCG-I is an active, global community, co-operating to drive change and benefit patients.
• The existing MCG logo is attached (see attachment and website: http://www.mcgprogramme.com/)
o The MCG-I logo should be in harmony with the existing logo colours. The MCG logo colours are as follows:
RGB codes for lettering
RGB codes for colour blocks below MCG lettering (left – right)
255 255 255 204 128
153 102 51 0 0
255 204 204 153 128