Create a logo inspired by the imagery of horses

Training relaxed horses and confident riders

Animal & Pet

A small business that trains people to train horses. The business is unique as it combines traditional horsemanship methods but combines the science behind how horses learn. Although this is a small business it brings a lot of joy to people in the local area who are passionate about horses. The target audience are primarily women 20-60 years who own horses and want to excel in training and riding them. The logo will be depicted on the website, Facebook page, shirts, caps and riding wear and equipment.

I'd like to explore the following colors: Dark neutrals: Formality, mystery, exclusivity and luxury. Let designers make suggestions: I am keen to view any creative ideas on colours that the designer might have but please take into consideration that this logo will be embroidered onto clothing therefore colouring must be simple