Zyra was excellent. She created our initial logo and was able to come up with a good looking mascot to personify the brand.
Great designer! I am really happy with the logo. He always responded fast and everything met our expectations.
How julietwk started their logo design journey
Who are you known as?
East Bali Cashews
Tell us a bit about who you are and the people you reach
Founded in 2012 by American entrepreneur Aaron Fishman, East Bali Cashews is the first modern, large-scale cashew-processing facility in Indonesia. East Bali Cashews is completely vertically integrated, purchasing local cashews directly from farmers, processing the kernels using renewable energy sources, and then packaging and selling them to domestic and international markets. The focus of the company is much more than just the processing of delicious cashews, however. The factory is located in the rural village of Ban in the Karangasem district of east Bali and is the region’s largest employer. In just three years, the company has experienced tremendous growth, currently employing over 350 residents from the neighboring village of Ban, 90 percent of whom are women. The company has expanded its activities to include a sustainable farming instruction program, The Cashew Families Foundation- a non-profit/social enterprise hybrid focused on sponsoring community education, a subsidized community store, and an early learning center that offers children within the village a comprehensive pre-elementary education and a healthy diet. Our consumer value proposition is
1. Health- not only are cashews are good for you, our cashews contain no artificial ingredients or preservatives
2. Cause- we are helping an impoverished region of Bali
3. Taste- our cashews (6 flavors: Chili Crunch, Sesame Ginger, Sea Salt, Native, Garlic Pepper, and Cacao) are absolutely the best tasting cashews out there. We also make a variety of other cashew snacks like caramel cashew popcorn and cashew granola.
We would like to try and incorporate at least 1 of these three aspects if possible (health, cause, taste)
What industry do you think your business is most related to?
Greens: Growth, harmony and success.
Let designers make suggestions:
Oranges: Creativity, adventure and happiness.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We are not happy with our current logo. The reason our current logo has a volcano in it is important because from our factory, you can see this huge volcano (it's sacred to the Balinese people). I have included a photo of the view of the volcano from the factory. It may be neat to keep some sort of rendition of the volcano in the logo because it is such an important part of life in this region of Bali (however, the logo doesn't have to include it... just an idea). Having cashews incorporated somehow would be good. Maybe the outline of Bali? We don't really like the family in the front. The core of our business is community development which is why this logo includes the family but I would like to try and incorporate this aspect differently (maybe women? children?). I have included a photo of our packaging as well as a photo of the women shelling cashews in our factory.