ki.chen is an early stage start up, based in Kenya. We aim to develop a successful and scalable food model, making healthy, tasty and affordable meals accessible to professionals working in urban areas. Meals will be consistently fresh and high quality, offered in a price range of 400 to 500 Kenya Shillings (USD 4.40 to 5.50), with additional snacks and beverages on offer.
Main meals offered will include flavours from an international cuisine to provide a variety of salads, wraps, sandwiches and some hot options such as light curries. The menu will change with seasons and preferences as we will continue to innovate and introduce exciting options.
The concept is to provide quick meals that align with busy lifestyles, whether this includes eating ‘al-fresco’ or ‘al-desko’. This includes walk-in customers who can grab their meals and get back to the office, or customers that need meals to be reliably delivered to their office.
We are differentiating our model from the market through both affordability and availability of high quality, nutritious and interesting meals. Current options in the market include either good quality, international meals at a rate between USD 8.8 to 11, or alternatively more affordable meals, that are either unhealthy (fried chicken) or makeshift establishments that tend to serve repeated meals of the local Kenyan cuisine.
ki.chen is primarily targeting professionals working in urban areas between the ages of 25 to 45. Typically, customers will fall into the middle management or entrepreneurs bracket, earning upwards of 80,000 Kenya Shillings per month (USD 880).
More specifically, our customers will be Kenyan returned diaspora, the expatriate market and lastly, rising middle-class Kenyans that are fusing Western and Kenyan cultures.
On a secondary basis, the ki.chen should capture interest from and engage with suppliers, investors, employees and office managers.