Logo placement / surroundings:
The logo will primarily be used both on a landing page website and
within a web app (ie not on printed material). It is worth saying now
that although by no means mandatory it is quite common for trading
style apps to utilise high contrast colouring. It is also common for
the background to be a dark colour with the numbers / charts etc to be
in a lighter colour. eg search “trading apps” on google images :
So therefore you should assume the background and area immediately
surrounding the logo will be dark.
The website has yet to be built so there is no fixed background colour
for this yet. Initially we were thinking that it would have a fairly
typical design in terms of colours, ie lighter background with darker
text. This, however, is the opposite to the web app. So since these
two are somewhat contradictory (in terms of foreground / background
colouring), the priority is for the logo to look good on the web app
first (ie with a dark background).
If this in turns means that the logo on the website needs to be set
against a dark background or surround then we can build around that.
The logo should :
- incorporate the name ‘AlgoReplay’ in a way that makes it easy
to read the two words, ie “Algo” in one colour or font and
“Replay” in another; or use upper vs lower case or something like
that. Just something that makes it easy to recognise the two words
‘algo’ and ‘replay’.
- be modern yet professional looking (ie. no need for lots of drop
shadows, gradients etc)
In terms of words and phrases to describe what we’re hoping the logo
will convey, we’ve thought of just a few :
- fast information
- success and profitability (naturally :)
- clarity of thought / focused
Finally the logo should be scalable both up and down in terms of size
- ie so vector based. In terms of delivered files, we would like to
have .eps file(s) included please.