EDIT (14th April 2016)
Please ignore the the "design examples" supplied by 99 Designs. I wish I could edit these but the system won't let me.
I've decided to move away from including a large image in the logo. I'm not saying don't include an image. But you should focus more on our company name and coming up with a typography and text arrangement which reflect the following characteristics:
Luxurious and elegant without being difficult to read.
I've included a few examples in the attachments below. Note - these are just examples to point you in the right direction. They are not to be copied.
END OF EDIT
Although we are a travel website, please avoid using any of the obvious, cliched and stereotypical travel motifs in the design.
e.g. Avoid palm trees, airplanes, globes etc…
We are looking for something more original, creative, unique and maybe even metaphorical.
We aren’t your normal travel site and we want our logo to reflect this. The destinations and experiences we write about, most people have never heard of but when they read our posts or watch our videos their reaction is “Wow! That sounds amazing I really wanna go there.”
My tip to you when brain storming is to focus as much on the word “extraordinary” as the word “travel”.
How can you convey the idea of not just traveling but traveling to places which very few people get to experience? Visiting beautiful, sacred, unexplored places very few people are lucky enough to go to.
I’ve made this contest blind so you don't have to worry about others stealing your ideas and I will be monitoring this contest closely so you can expect feedback and guidance from me about your designs.