Create a logo that evokes an emotion for Yaatra Power

Yaatra Powers

Yaatra in sanskrit means a journey with meaning and purpose, unknown outcome.

We want it to be,

21st century, respected, depth, no gimmicks, risk taking, depth and breadth, integrity.

focused on countries with aspirations and drive.

1. Values
Mutual Respect for the countries we will work in. Convey Informed, Knowledgable, constant communication to meet thier needs and gaps
Shared Risk with people we work with
Long term Commitment: Convey Partnership and patient
Meeting specific country needs: Convey adaptability

2. Energy Product description

Energy model that has potential to leapfrog the continent the same mobile phone technologies helped them leapfrog landlines.
Willing to take calculated risks to bring innovation
Generate and deliver power for economic productivity and accelerate service delivery.
21 century requires you not to debate the need for power.
Not being in the dark in 21century

3. Convey

Normal power symbols express force, mechanics or fuel source

Yaatra Power express what the power it can be a force for change and productivity for African renaissance and not what it is or how to make it happen(not the engineering mechanics of it)

Express strength and elegance. Grace and Fortitude.