To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Mutual Respect for the countries we will work in. Convey Informed, Knowledgable, constant communication to meet thier needs and gaps
Shared Risk with people we work with
Long term Commitment: Convey Partnership and patient
Meeting specific country needs: Convey adaptability
2. Energy Product description
Energy model that has potential to leapfrog the continent the same mobile phone technologies helped them leapfrog landlines.
Willing to take calculated risks to bring innovation
Generate and deliver power for economic productivity and accelerate service delivery.
21 century requires you not to debate the need for power.
Not being in the dark in 21century
Normal power symbols express force, mechanics or fuel source
Yaatra Power express what the power it can be a force for change and productivity for African renaissance and not what it is or how to make it happen(not the engineering mechanics of it)
Express strength and elegance. Grace and Fortitude.