Create a logo for an employee communication consulting firm.

Paul Barton Communications

Paul Barton Communications provides consulting services and offers workshops for employee communication professionals.

My ideal clients are:

✓ CEOs who want to strengthen trust and commitment among their employees.

✓ Corporate Communication leaders who need fresh employee communication ideas, or expertise and support for a specific project.

✓ Organizations implementing major internal changes that need all employees on board.

✓ HR leaders who are looking for new communication approaches to ensure employee benefit offerings are properly utilized and highly valued by employees.

✓ Project leaders seeking communication support so that the roll-out of a major initiative goes smoothly and employees adopt change quickly.

✓ Companies that need a written crisis communication plan to manage the inevitable crisis effectively.

✓ Organizations that want to use social media and new communication technologies to reach and engage diverse employee groups.

Target Audience
The target audience is managers in large organizations responsible for hiring employee communication consultants. The organizations could include large corporations, non-profit companies and governmental agencies. The job titles of my target audience could include Senior Vice President or Vice President of Corporate Communications, Director or Manager of Internal Communications, and Human Resources Director or Manager. Potential clients could be in a variety of industries and could be located throughout the United States. Although the target audience is made up of business professionals, most of them are “left brain" personality types. The communication profession is predominately female, but the management ranks tend to more evenly divided between males and females.

The current logo doesn't work because it is too rectangular. It needs to be square or round to work in all uses.