Light neutrals: Purity, balance and sophistication.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Blues: Knowledge, trust, calm and honesty.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Coastal beach vibe, but sophisticated. Ideally Driftwood big and Living below in loose beachy hand writing similar to 'picot' style below. Colours of website are greys and charcoals with indigo and splashes of brights in product so probably best to keep neutral. I like the idea of an emblem above the name so it can be used as a stamp, but it needs to match the theme beachy and simple and not too traditional looking.