Create a logo for Driftwood Living new on-trend homewares and clothing online store
shannynichols needed a new logo design and created a contest on 99designs.
A winner was selected from 686 designs submitted by 89 freelance designers.
One of the designers who made it happen
How shannynichols started their logo design journey
Who are you known as?
Driftwood Living
Tell us a bit about who you are and the people you reach
Quality and on-trend home decor and furnishings plus a few fine pieces of jewellery and clothing. Target audience is young families, females age 25-50.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Light neutrals: Purity, balance and sophistication.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Blues: Knowledge, trust, calm and honesty.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
Coastal beach vibe, but sophisticated. Ideally Driftwood big and Living below in loose beachy hand writing similar to 'picot' style below. Colours of website are greys and charcoals with indigo and splashes of brights in product so probably best to keep neutral. I like the idea of an emblem above the name so it can be used as a stamp, but it needs to match the theme beachy and simple and not too traditional looking.
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