In this round of designs, please incorporate the Bunge logo (Following our brand guideline document) into the design.
If your design currently says "HEART" - please remove this and include the following slogan: The Oil With Heart
This logo will be used to promote that our oil products have heart healthy benefits.
The heart should be emphasized.
I would like the design to:
- resonate caring
- evoke a powerful emotion of joy
- resonate trust and reliability in the message
- be bold and totally differentiated from the traditional heart healthy food messaging you see on products like Planters Peanuts, corn oil etc.
- We would like a heart incorporated in the logo
- We want the logo to make our product look healthy
- We're open to see a soybean in the logo but it's not required
BUNGE BRAND GUIDELINES
If using Bunge brand, 3 hi-res versions are attached for reference (jpg, png, eps).
Bunge color options
- blue: pantone 294
- silver: pantone 877C
Bunge font is Frutiger or Humanist 777 (this font is only necessary for Bunge logo, not other font, i.e. The Oil with Heart)