Looking for a memorable, clean, friendly, simple, different, warm and inviting logo to use to build the brand for this new and exciting general healthcare practice.
Something that resonates COMPETENT, WARM, FRIENDLY, INVITING, MODERN, DIFFERENT and ENGAGING for patients to identify with.
This practice will be run by a father/son team so there is an element of generational or team/dynamic legacy happening but in a modern way.
The target audience is the current patients that will be following the doctor from his current practice (some for 22 years) at a health system; another goal is to attract new patients from the millennial generation.
A key goal of the logo initially will be for signing/branding for the office building, but the logo must look good in a smaller scale for signage, collateral, social, invoices, business cards, etc. So something that doesn't have to much small detail.
Fonts: something that is easy to read by all generations, more modern and bold, free fonts are good.
Picture #1- hand drawn ideas
Picture #2- Oak Tree ideas
Picture # 3- The favorite of the doctor, he also like triples and pastel colors and it has nice symmetry.
Picture # 4- The family crest with the leaves in three.
This practice is going to be focused around the patients healthcare goals, a place to get new information, where they feel comfortable asking questions, and the doctor and staff will take the time to answer questions. A place where staff also enjoy working together and have fun.
Also look at the logo for freshology.com