Create logo for new business-to-business media company focused on energy efficiency
FuelDog needed a new logo design and created a contest on 99designs.
A winner was selected from 45 designs submitted by 17 freelance designers.
One of the designers who made it happen
How FuelDog started their logo design journey
Who are you known as?
Efficiency Buyer
Tell us a bit about who you are and the people you reach
We are a new online business to business media company that helps companies increase energy and resource efficiency. We tell stories about why various aspects of efficiency make good business sense and how to execute on efficiency projects. Our target audience is facility managers, commercial property managers and owners, business owners, CFO's, CIO, Chief Sustainability Officers, Green Team members, architects and green industry professionals.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Greens: Growth, harmony and success.
Light neutrals: Purity, balance and sophistication.
Blues: Knowledge, trust, calm and honesty.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
The vision I have in my head about the icon for this logo is looking up towards the top section of a modern, architectural, cool skyscraper / big office building and you can see the flag pole, but the flagpole is green with a leaf for a flag. Words that would describe the brand would be optimistic, inspiring, trustworthy, business-focused.
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