The designer came up with a logo idea direction no other designer thought about. The figurative logo idea was the key for choosing the design as a winner. Fast and friendly to work with and took remarks and wishes up fast.
How ignaciosberries started their logo design journey
Who are you known as?
Purple B, Berry B or BerryBee (not sure yet)
What’s your company slogan?
"Pure Patagonian". We are open to change it or delete it.
Tell us a bit about who you are and the people you reach
We sell sub-products of berries (mainly Maqui-berry) like juices, energy drinks, frozen pulp, freeze dried powder and cereal bars to big and small distributors like organic stores, convenience stores, supermarkets, smoothie bars, etc. We sell to mayor markets around the world like California, China, Japan, Mexico and Brazil.
Our communication should be similar to Sambazon, a company that sell similar products to ours but they base themselves in the Acai (a Brazilian berry) while we base ourselves in the Maqui (a Chilean berry). http://www.sambazon.com should give a good idea of what we are looking for. Including their products.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We would like to include in our logo a mascot to represent our business and to easily be remembered. We have thought on a fit purple be, representing the buzz, the trend and the healthy life but we are VERY OPEN to change it. So your creativity is the limit.
If you decide to use a bee, it could be something like the bee provided here but less muscular, even thought still fit. Better wings, since the ones in the image they look like butterflies ones. A more smiling facial expression, so showing the teeth still but not in a mean way. Normal eyes and not red like those. And of course, the bee has to be purple, maybe wearing a purple shirt, or purple with yellow, black or even green stripes, but it has to be purple and it has to be easily recognized as a bee.