Blue Ivy (http://www.blueivybride.com)
Blue Ivy is a full-service wedding and event-planning firm. We provide wedding consulting, planning, and resource procurement to ensure flawless execution and an over-the-top wedding experience. Blue Ivy planners ensure that each wedding event embodies the personality of the couple. From planning and logistics to rehearsal and show time, our goal is to infuse traditional wedding elements with creativity and flair.
We are new to Boston and want to make a splash at the 2009 Bridal Expo this October.
The wedding planning offering is the first part of our business. We plan to extend the brand to retail and vendor cross-promotion.
Women or men who are taking the lead on planning their wedding.
We want to attract people who seek creative control over the overall wedding experience but don't have the time or know how. Blue Ivy will appeal to people who want to avoid a canned wedding experience by integrating non-traditional details or traditional elements with a unique spin.
The words Blue Ivy must be included in the logo and we need a font that be can easily reproduced on branded items (waterbottles, letterhead, etc) and that is easy to read. We are flexible with the capitalization of the letters, and although our URL is BlueIvyBride.com, we do NOT want the word "BRIDE" in the logo.
The logo will be used in a square (constrained) area on our website but may also be used on e-letterhead and business cards.
Use of the color blue and an ivy vine or ivy leaf are optional. There is no one hue we are going for-- we are open to a multiple color or monochromatic palette, but please no neon or pastel!
We absolutely do not want "cheesey" logos, like the classic bridal flutes, hearts, diamonds, valentines type or any other wedding tackiness. THe logo should be timeless and chic/current/smart/clever.
Think boutique, not mass market.