THE LOGO SHOULD BE:
• Professional yet a tad playful.
• Need a catchy .ico design to go along with the logo.
Some keys words: customer journey, lifecycle communications, personalisation, persuasion, conversion, optimisation, data mining, automation.
This service deals with beyond email (including website and landing pages) and so I don't want any icons that are typically associated with email, please.
The company has a very customer-centric approach to email rather than a technology-based approach.
DO NOT WANT:
- no cartoons please
- no envelopes
- no" @" symbols.