david zs got their new logo design by running a design contest:
Create an inspiring brand for a range of kitchen tools
Check out david zs's Logo design contest…
Food & Drink
UPDATED 26.3.15 Background - Avina is a modern brand of kitchen equipment such as hand tools and utensils, which focus on providing well designed products that make food preparation tasks easier. Innovative product design is at the heart of what makes these products stylish, with sleek lines, curves and materials such as stainless steel and silicone, which make the products strong but easy to grip and work with. All the products are made from high quality materials and are more expensive than competitors, but very reliable, solid and long lasting. Target Audience - the products are aimed at consumers that appreciate good design, quality materials and simple functionality. These customers are prepared to pay a little extra to have a product they can rely on, which also looks good in a modern kitchen. Proposition - Avina is a modern and stylist brand that has design and product quality at the heart of everything it does. The products make labour in the kitchen just a little easier and more enjoyable, through clever design are use of appropriate materials. Personality - well designed but functional, modern but fit for purpose, innovative use of new materials. Understated quality, Avina is the mark of a well made product, fit for all the family. Tone of voice - happy, confident, social, well designed, clever, innovative, high quality, trendy, new, fun, modern, well made and strong. Avina products are for sharing and enjoying good times.
Logo types to explore
Logo requirements - we require a typographic logo that includes a clever graphic element or icon, that gives the brand a sophisticated feel, without being too obvious. Within the logo please avoid obvious icons or illustrations relating to cooking or kitchen related items such as chefs, spoons, glasses, baking trays and cookers etc. There will be many different products in our range, so including one product icon in the logo will be misleading for customers. We do not want an elaborate design, the finished concept needs to be subtle and clever without lots of design elements that make it busy. Please see examples within this brief.
€419 Silver package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
david zs collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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