Our firm recruits leaders for schools, so I'd like our logo to be simple, clean, professional and clever. From looking at the logo, I want people to know that our firm is: experienced, smart, efficient and diverse.
Below are some suggestions that may help you create our ideal logo:
-- Lettermark e.g. hidden initial
-- Image in white space/negative space or Gestalt
-- Visual puns / double image / double meaning
-- Wordmark, Brandmark or Iconic
-- compass or compass elements (e.g. rounded arrows, circles, open semi-circle, "letter C"
-- multiple people or leaders (unisex)
-- Shades of Blue / Green (see Govi Infinity logo)
-- Multiple vibrant colors (see harmonia logo)
-- Symbol/Brandmark (alone)
-- Vertical Lock-up (Symbol/Brandmark with Lettermark underneath)
-- Horizontal Lock-up (Symbol/Brandmark with Lettermark to the right)
Primary Color: "COMPASS TALENT"
-- Dark Blue e.g. Navy
-- Dark Grey
Secondary Color: "GROUP"
-- Light Grey
Text Font Style & Alignment
-- Primary "COMPASS TALENT" - Serif or Slab Serif - All Caps - Centered
-- Secondary "GROUP" - Sans Serif - All caps - Centered or Right Aligned
The aforementioned suggestions are preferences of our team, but we are open to creative ideas. If you have an idea that's different, please share it.
Also see the examples of the logos and images I submitted. Please use these images as inspiration but do not copy them exactly. I want you to get an idea/sense of the styles I like. I want a logo that I am proud of and that is unique for our firm, Compass Talent Group.