Create an image for your friendly neighborhood Yoga medicine clinic.

Family Roots Medicine

Health counseling, Disease management and treatment are the services that this company will offer. The practice will be informed by traditional Indian medicine aka Ayurveda. Ayurveda has a close relationship with yoga. The goal of the company is to align a client's food and personal habits so that healing happens easily. Services may involve the use of herbal medicines and remedies. The goal is to bring about healing solely or in support of other healthcare providers. Treatment programs and education is to happen simultaneaously. The philosophy is that family healing traditions need a revival. A family should have the wisdom to keep all of its members healthy. A family should not have to soley depend on external healthcare providers for medical and or wellness expertise. Many remedies can be made at home with natural herbs and spices. Health can be returned and strengthened by maintaining healthy habits and rituals that surround food. The goal of the company is to embody the old fashioned "house call" physician. The old timey doctor that would come to your house with a black suitcase and who would know you and your family intimately. This is a doctor that would spend a couple of hours with a client and not the modern way 5-15 minutes. In that sense the company will also support other healthcare providers who are not able to spend extended periods counseling patients. The target market is most likely somewhere on the conservative spectrum. The general target markety is most likely between the ages of 35 and 95. One possible goal is to invoke images of the "house call doctor" or a tribal elder medicine man or an indian sage. Perhaps a sage with a stethascope.

A tree. The roots of the tree. Mother earth. Family elder. The grandfather. The staff of Moses that healed the snake venom. Rod of Asclepius. An Indian rishi (sage) holding a stethoscope. The ideal image could be a doctor sitting in full lotus, with a stethoscope around his neck, and holding a bundle of roots.