Create a iconic logo for the new liberal party of Switzerland

up

„up!“ is the new political libertarian party in Switzerland. We stand for personal freedom, individual responsibility and a minimalist state. The name ‚up!’ should be part of our new logo. Whether the name up should be written in capital letters or not, with an exclamation mark or not is not specified.

The target audience is generally modern, performance-oriented, open minded, global thinking, mobile, and belongs to the digital natives.

The logo should transmit an image of movement, freshness, progressiveness, a strong believe in individuals with a rebellious touch. We rather think of a minimalistic than an excessively baroque design.
The logo should circumvent the new party from established ones and underline its attempt to change politics in Switzerland fundamentally. The logo should be different from logos from established parties (examples: http://www.svp.ch, http://www.fdp.ch, http://www.cvp.ch, http://www.gruene.ch, http://www.sp-ps.ch, http://www.gruenliberale.ch) .
Despite the young and modern image the party is not a party targeting solely the young. The targeted liberals can be found within all age ranges. The mid-term goal is to be recognized as a relevant player in Swiss politics.
The logo will be used for both, a website and print material, with a focus on online communication. We like modern online designs but do not like classical already a little bit outdated looking web 2.0 styles with gradients.