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Rocket Raw is a play on words. In Britain, "rocket" is a name for the salad green arugula. We want an iconic logo - distinct and simple - that incorporates the arugula leaf.
We want the arugula rocket to be more pronounced and the spaceship rocket to be more subtle, looking similar to a spork with a fork on one end and spoon on other or spoon/fork combined on one end. Have fun!
The text "Rocket Raw" will accompany this iconic arugula graphic, but both the graphical and textual portions of the logo can stand alone by themselves and are not tied too closely together, yet are made to be close by each other, like a good healthy romantic relationship.
We want it to feel modern, stylish and high quality while also being accessible to mass consumers (like Apple Inc. products), and lively.