My target buyer is a 31 year old female, has 2 kids, drives an SUV (or a loaded Nissan Quest...haha), owns a fancy camera (dslr) and yet has no clue how to use it. She has great taste and hires a professional photographer each year, but she knows she needs to finally learn how to use her camera.
SPS has been up online for about 18 months. shultzphotoschool.com Please check it out as I like it. I just want to polish it and make the brand identity a bit more memorable. Up until now, I've just done everything on my own via wordpress themes, etc. But I'm clearly not a designer (not even gonna show you the landing sales pages I had to create from scratch...I'm certainly no developer either!). I plan on hiring landing pages, squeeze pages, etc after the logo design. I know that I need to establish credibility from the get-go with my target audience.
I want the SPS experience clean and simple, but not overly serious or masculine (even tho I'm a dude), because the large majority of my client base are females. Sometime colorful and fun can work...just no over the top. Perhaps somewhat modern...but approachable....softened perhaps. I just can't hack the swirly uber cutesy stuff. I wouldn't mind the "right" kind of camera-ish art thrown in there. But it'd have to be the right kind. I like vintage stuff and texture, but I dunno, I just wonder if more on the side of clean side will stand the test of time better and ultimately communicate a straightforward, simple approach to teaching photography. Again, though, I don't think I want something overly sterile. I'm not really going for extremes on either end I suppose. Like everyone, I suppose I just want something that looks great and will anchor a memorable brand identity.